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Samsung beats Apple and Sony to Preferred Brand Leadership in Sky Households
Samsung’s continued growth as a leading technology brand is highlighted in our latest ConsumerMetrix Bulletin, which finds that Samsung is the most preferred technology brand amongst Sky households in...
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Samsung Leads Apple In ConsumerMetrix Technology Brand Preference Index
About fifteen years ago I was interviewed by a Korean television station which was examining Samsung’s plans to become a world force in consumer electronics. It’s difficult to imagine in 2012, but in...
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Samsung Should Leverage TV Customers in iPhone Marketing Battle
Our latest ConsumerMetrix report suggests that Samsung is failing to capitalise on its leadership in the TV and mobile phone markets. Samsung is obviously a brand leader in each of these segments, but...
View ArticleSamsung and Apple Surge Ahead in Brand Preference Survey
If there were any further doubts about the increasing prominence of today’s two most successful technology brands they are dispelled by the results of our latest ConsumerMetrix Technology Brand...
View ArticleCloud Media Services Go Mainstream: Quarter Of Broadband Subscribers Now Users
Our latest ConsumerMetrix Bulletin examines the status of cloud media and “digital locker” services in the US. These have become a popular way to enable multiscreen media access since consumers no...
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PCs In Decline: TV Screen Takes Over As Americans’ First Choice For Internet...
We've just completed the latest analysis of our ConsumerMetrix survey from the end of last year, focusing on multiscreen TV. The first results were published today for the US and similar studies will...
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Connected TV Summit: Emerging Behaviours Fuel Confusion In TV’s Uncertain Future
Last week’s Connected TV World Summit in London more than lived up to the high expectations it has set over the past six years. It has established itself as one of the landmark annual gatherings for...
View ArticleAnecdotes on Samsung and Apple: It’s Lightest Before Dusk
If you want the definitive Strategy Analytics predictions on tablet and smartphone futures you should of course examine the forecasts from our respective industry experts. So the health warning comes...
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Apple’s Decline: Does Brand Preference Data Signal More Trouble Ahead?
Before Christmas I posted a warning to today’s twin tech titans that they couldn’t afford to rest on their laurels. After analysing the latest results from our ConsumerMetrix survey it looks like that...
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